The Download: Season 3, Episode 3

Posted February 22, 2023

Changing the Image, Changing the Perception

Seeing is believing when it comes to gender representation, and visual narratives around women in STEM fields can often use an upgrade. In this episode, Dr. Rebecca Swift sits down with Madeline Di Nonno, President & CEO of the Geena Davis Institute on Gender in Media, and Sara Denby, Head of the Unstereotype Alliance Secretariat for the UN Women to discuss:

The real-world impact of media and advertising representation of gender in STEM
What our data-backed VisualGPS research says about how consumers think, feel, and act
How brands can help drive positive change through the imagery they use
And, with our latest DE&I toolkits and collections, share tips and tricks for finding images and videos that connect with today’s consumers

Bonus Content

Check out The Download | Overtime – VisualGPS Regional Panel to see what our data-backed VisualGPS research says about how consumers think, feel, and act in your region and across the globe.