The Download: Episode 3

  Events - Past

Why Is Your Brand on Social Media?

You say you want to go viral…and be authentic. But why is your brand really on social media? Join guest Kirstin Benson, Getty Images VP of Global Entertainment, and our team of visual experts as they show you how to focus on your goals and build a strategy for social media success.

In this presentation we’ll cover:

  • 6 things you should know before launching your next social media campaign
  • How Getty Images visual content can help you stop the scroll and stand out
  • Live Q&A: Stay with us after the presentation and bring your questions as we’re talking all things Premium Access, Getty Images, and social media in this 30-minute live Q&A session.

As Senior Art Director at Getty Images, Rachel Brinton Matthews manages a roster of exclusive filmmakers, photographers, and partners expertly guiding them in developing the aesthetic—and depth—of the company’s video content. She also manages the Getty Images’ Boutique Partnerships initiative, working with global creative collectives from underrepresented communities.

Before Getty Images, Rachel worked as Footage Manager at Bridgeman Images, setting up their film archive and growing their collection. Rachel began her career as a production assistant and freelance video researcher after earning a First-Class Bachelor of Arts degree in Film Studies from Kingston University and a Masters in Film Aesthetics from Oxford University.

Kirstin Benson, VP of Global Entertainment for Getty Images, oversees a global content team that covers more than 70,000 events a year. As co-leader of the Global Advisory Committee, she’s helped drive positive change through the company’s diversity and inclusion efforts.

Prior to joining Getty Images, Kirstin co-founded Instant—a video-only platform dedicated to the world of social media stars. Her media expertise has been featured in a variety of publications and she’s produced the Primetime Emmys’ Backstage Live! show since 2013.

Holding multiple degrees from the University of Southern California, Kirstin’s graduate work included research into how women behind the scenes in Hollywood affect the portrayal of female characters on screen—with findings utilized by the industry’s top decision makers.