The Download: Episode 1

  Events - Past

The One About Video

We kicked off our new web series by exploring brand videos with Blaire Bercy, VP, Director Creative at Golin and a panel of Getty Images video experts. Learn the 5 things you need to create a successful brand video, how Getty Images delivers the clips that connect with your audience, and what our Visual GPS research tells us about selecting imagery that represents the LGBTQ+ community. 

Q & A

I see both RF and RR video on What’s the difference?

Rights ready is a limited license and works on a per project basis and the fee depends on the project specifics. RF is a perpetual license with no end date, and can be used multiples times in multiple projects, any media for any purpose (with some limited exceptions) on a worldwide basis

Can I comp with watermark before licensing?

The Getty Images Content License Agreement allows you to use content for test or sample (composite or comp) use only for up to 30 days following download. However, unless a license is purchased, content cannot be used in any final materials or any publicly available materials. No other rights or warranties are granted for comp use.

Do you have tips for very reduced budget and speedy turnaround time that does not looked canned?

Paying attention to your colour palette is a sure-fire way of elevating your content if using library footage. Thinking about the tone of your message and selecting clips and a colour grade that suits this tone.

How can we ensure we represent diversity without unethically painting an inaccurate picture of the demographic of our employees and customers?

Given the past year, what changes have you seen in what your clients are asking for when it comes to branded video?

Clients have been asking for content that reflects what’s currently happening. There’s less of a need for evergreen content as there once was.

It’s great that you developed guidelines for choosing visuals that are inclusive of the LGBTQ+ community, but do you have the right content available?

Yes. Before we launched these guidelines, we launched LGBTQ+ guidelines for our own content creators, to make sure that they are shooting authentic visuals. You can access this new collection here.

If I want to represent life in the 80s compared to now, is there a way to search for old footage or Getty has a retirement schedule for old footage?

We don’t retire or archive footage. If you’re looking for royalty-free assets, some keywords you can try are: “80s” “1979-1980.” These keywords will work with any decade.

Is it possible to search by model?

Unfortunately, there is no way to search by model at this time. My suggestion is to search by photographer or collection under the filters panel on the left, as they often use the same models. Another option is to scroll down to the Same Series section of the thumbnail you like and search for the model there.

Do the Boolean terms need to be in quotes or just capitalized?

Neither! I capitalized them in the demo for emphasis. Only use quotes when you want to make sure two words stay together. For example: “looking over shoulder” “on the move”

Are there any suggestions on techniques on filming in the office or zoom in a way to make it better if made a part of a marketing video later?

Blaire mentioned in her presentation the benefit of using footage within your Zoom recordings (so editing relevant clips in). This gives more context to the conversation and adds interest for your viewers/customers. When filming in your office, don’t be afraid to add personality! People want to see authenticity

Additional Resources

View the behind the scenes and making of the SimonKR Soccer/Football shoot here

Information about GLAAD and Getty Image’s partnership can be found here

GLAAD and Getty Images LGBTQ+ Guidebook

GLAAD Curated Collection of videos and images

Host and Special Guest

Rachel Brinton Matthews

As Senior Art Director at Getty Images, Rachel Brinton Matthews manages a roster of exclusive filmmakers, photographers, and partners expertly guiding them in developing the aesthetic—and depth—of the company’s video content. She also manages the Getty Images’ Boutique Partnerships initiative, working with global creative collectives from underrepresented communities.

Before Getty Images, Rachel worked as Footage Manager at Bridgeman Images, setting up their film archive and growing their collection. Rachel began her career as a production assistant and freelance video researcher after earning a First-Class Bachelor of Arts degree in Film Studies from Kingston University and a Masters in Film Aesthetics from Oxford University.

Blaire Bercy is an LA-based digital media professional with over 10 years experience producing innovative, engaging, and inclusive video content for brands, and launching YouTube, Facebook, Instagram, and TikTok, accounts for a wide range of clients.

Passionate about creating engaging entertainment for women and girls, Blaire has developed female-focused shows, podcasts, and social medial plans for AMC, Women In Film, Bravo, and Public Radio International. She also served as White House Liason for Hellogiggles—a site she helped launch—traveling with First Lady Michelle Obama to Africa to create content for the Let Girls Learn initiative.