Collaborate Like a Boss: Workflow Tools for Your Creative Team

  Corporate, Media

Today’s brands are creating an astounding amount of content—and with good reason. According to research from Havas Group, 84 percent of consumers expect it, and Forrester reports that consumers read an average of 11.4 pieces of content before deciding to make a purchase.

Meeting this constant demand means your team needs to be agile with a streamlined workflow that helps them create quality content efficiently and at scale. The good news? Getty Images offers a range of workflow tools that smooth the creative process from concept to delivery—so when a big idea strikes, you can get it to consumers when, where, and how they want to engage with it.

Collaboration is key

Increasingly, collaboration is part of every project. The Harvard Business Review reports that the amount of time managers and employees spend collaborating has increased by 50% in the last two decades—and the right tools can make all of the difference to make sure it’s a process that inspires creativity, instead of causing additional headaches.

On, you can create boards for specific projects and collaborate in real-time on assets with an unlimited number of users. Boards can be organized by project, theme, or concept and shared to showcase your inspiration, gather feedback on specific images, and share notes directly on individual files.

Real-time collaboration means you can instantly align on a shared vision and move one step closer to introducing your project to the world. For added convenience, a Getty Images plan allows you to quickly download and license assets directly from your board for immediate use in your project.

Plugins, extensions, integrations, oh my

Creative teams also need to consider how they access, store, and share the assets they use when creating content. A survey by workflow and automation innovator Nintex found that 49% of respondents had trouble finding documents, and 43% struggled with document sharing and approvals. For creative teams, these unnecessary delays can add days—or even weeks—to take a product from idea to launch.

Getty Images makes it easier to work within the creative apps you and your team use every day. For instance, if you’re working within Adobe Creative Cloud or Craft Stock by Invision, you can automatically search for, download, and license assets without leaving the application—making it easier to hit your creative stride without bouncing between programs. With the Dropbox integration, you can share your Getty Images assets with team members and keep everyone on the same creative page. Writing your company’s next blog post and no time to search for images? The WordPress plugin lets you find, license, and publish assets right from the site.

Use powerful search to find the right images and video

The right images or video can jump-start the creative process. Whether you’re trying to bring to life a general concept with stunning images and 4K video, or you’re working on a very specific idea, Getty Images’ powerful search tool can help you find what you’re looking for.

Users can search for anything from a specific object, such as a child’s backpack or an in-store mobile device, to a more conceptual term like “mindfulness in the office.” From there, filters help further refine the search results. When you have a Getty Images plan, you can filter results to see only the images that are included in your plan. It’s even possible to dive deeper with advanced filtering to view the number of people in an image or their demographics, specific image locations, or certain image styles. Advanced search helps creative teams quickly and efficiently identify potential images and videos that speak to a brand’s style, project aesthetic, or the needs of a unique audience segment.

The right processes and infrastructure can help your creative team do their best work for your brand and customers. Don’t let your creative process get bogged down by unwieldy image searches or time-consuming back-and-forth discussions. Streamline collaboration with unlimited users and power a more efficient creative process with workflow tools and plans from Getty Images.

Learn more about how Getty Images can help empower your team’s creativity today.

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